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Surendar (VitoFit)
Complete brand and app design for an AI fitness platform — bold dark UI with an energetic green identity, from onboarding flow to nutrition dashboards.
// client
Surendar (VitoFit)
// industry
Health & Fitness
// duration
2 weeks
// year
2023
// 01 · the problem
Surendar came to us with an ambitious idea — an AI-powered fitness app covering workouts, nutrition, hydration and health metrics — but no brand, no design language and no screens. Fitness is a crowded category: the design had to feel premium and motivating, not like another generic tracker.
// 02 · the solution
We started with the brand: the circuit-pattern V mark and an electric green-on-black palette that signals energy and intelligence. From there we built a design system — typography, components, iconography — and designed every flow screen by screen in Figma.
A complete, dev-ready product design: personalized onboarding (goals, body metrics, exercise frequency), a workout home with categories, utility dashboards for BMI, BMR, fat index and water tracking, interactive health reports and graphs, and a full nutrition module with calorie tracking, meal scanning and diet plans.
// 03 · technology
// 04 · screenshots
// 05 · business results
Complete brand identity + design system in Figma
Every core module designed: onboarding, workouts, nutrition, reports
Dev-ready handoff — client moved straight into development
// services used